Alongside Team MARCELA, we immersed ourselves in her branding. In the upcoming period, prepare for an infusion of pop with a black leather jacket. We conducted a press photo shoot, created artwork for her debut single, developed the music video, and crafted media content, seamlessly transforming the music and concepts into a unified visual world.
Collaboration: Visual strategy, brandbook, concepts, production, artworks
Art director: Anne Pater
Photographer: Kim de Hoop
BTS: Daniël van den brink & Dèlano
Artwork & videoclip:
Concept & art direction: Anne Pater
Graphic design: Mark van der Sluis